But how should the general public react to such claims, given that some of the journalists writing them focus on the sensational rather than the mundane and often have no qualms about sacrificing accuracy and honesty for the sake of a good story? Perhaps the wisest initial response is one of healthy scepticism, followed by an attempt to discover more about the details of the studies behind the reports. But most people are not, and have little desire to become experts in health research. By reading this book, however, these non-experts can, with minimal effort, learn enough about the scientific method to differentiate between those health claims, warnings and lifestyle recommendations that have some merit and those that are unproven or simply dishonest. So if you want to know if ginseng can really help with your erectile dysfunction, if breast cancer screening is all that politicians claim it to be, if ECT for depression is really a horror treatment and should be banned, if using a mobile phone can lead to brain tumours and how to properly evaluate the evidence from health and lifestyle related studies, then this is the book for you.

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