Jossey-Bass; 2 edition | July 9, 2013 | English | ISBN: 1118692063 | 48 pages | PDF | 41 MB

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

Newsworthy events

Organizational branding

Radio pitches

Collaboration

Outdoor advertising

Using well known faces

Editorials

Effective communications

Press releases and media blogs

Online press kits

Community profiles

Twitter

Special events

Marketing campaigns

Radio and TV exposure

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