Jossey-Bass; 1 edition | July 9, 2013 | English | ISBN: 1118692527 | 96 pages | PDF | 43 MB

Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. It’s filled with tips on strengthening relationships, reaching a broader audience, and driving traffic to a website.

Important topics covered include:

Publicizing membership

Online donations

Blogging

Membership kits

Sponsorship promotion

Donor spotlight programs

Member feedback

FAQs

Personalized web pages

Volunteer opportunities

Press rooms

Online advertising

Member privacy

Online commerce

Online renewals

Virtual volunteers

Online wish lists

Chapter activities

Social networking

Virtual donor walls

Planned gifts

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