(from the introduction)

This is a book for humans. If you are human, this is for you. (If you are a dog or cat, bear or otter, reptile or other homo sapienally-challenged being, stop reading immediately. Besides, you already know what's in this book. The more subtle distinction of man or woman, child or elderly, motivated or lazy, bored or busy, over- or under-educated, artist or executive, does not alter the relevance of what you re about to read: If you are a human, this information will apply.

In a way, this book was designed to perform the opposite function of a traditional book (a bizarro-book, if you will); its goal is to help you reduce the already bloated amounts of information fed to you by the diet, nutrition, and exercise industries much of which is outdated, inaccurate, misleading or incomplete. We as a species are rapidly becoming as obese and inundated with data as our bodies are with food. Your best defense is knowledge, so you may quickly discern useful information from marketing gimmicks, outright scams, or otherwise legitimate programs that range anywhere from inefficient to downright dangerous. And that is the goal of this book: to teach you to fish, rather than sell you an auto-renewing fish subscription or the latest in fishing pole technology, as it were.

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