Advertising and Marketing (Ferguson's Careers in Focus) by Ferguson

English | 2009-01-30 | ISBN: 0816072957 | 202 pages | PDF | 1,3 MB

Praise for the previous edition:

"Solid, up-to-date addition..."--School Library Journal

Careers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.

Job profiles include:

-Advertising account executives

-Advertising and marketing managers

-Art directors

-Buyers

-Composers

-Copywriters

-Demographers

-Graphic designers

-Illustrators

-Internet marketing and advertising consultants

-Media planners and buyers

-Media relations specialists

-Models

-Photo stylists

-Photographers

-Telemarketers

-and more.

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