English | 2022 | ISBN: ‎ 1119860342 | 227 pages | True PDF EPUB | 7.25 MB 

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast.