English | November 15th, 2018 | ISBN: 1538106051, 1538106043 |   121 Pages | True PDF | 2.24 MB

Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a broadcasting tool, and highlights innovative methods to use the service to spark communication and create ties within your institutions greater community.

Appropriate for the social media beginner as well as the experienced user, it covers topics like:

 Creating a Social Media Strategy/Policy

 Choosing the Right Software

 Gaining Followers

 How to curate content

 How and when to automate your feed

 How and when to embed your feed

 How to use cross-platform strategies

 Using Analytics

This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organizations Twitter presence into an impactful medium in your community.