Behind the Shutter:
The Digital Wedding Photographer's Guide to Financial Success
Amherst Media, Inc | 2011 | ISBN-10: 1608952649 | 160 Pages | PDF | 30 Mb

Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services.