Repositionierung von Marken: Ein agentenbasiertes Simulationsmodell zur Prognose der Wirkungen von Repositionierungsstrategien (Innovatives Markenmanagement) (German Edition)

367 pages | German | ISBN-10: 3834924954 | ISBN-13: 9783834924957

https://www.amazon.com/dp/3834924954

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