by Jason Imms | Released April 2017 | ISBN: 9781491970300

Video game journalist Jason Imms has seen some of the best and worst games, game pitches, and game press releases the world has ever known. This experience, and the associated experience of seeing which games sell and which games don't, compelled him to create this instructional series on how to best promote a game in today's overheated video game market.This course offers current and aspiring game developers an insider's look at games marketing, networking, crowdfunding, social media presence, promotion, and how to be noticed by the press and influencers. Discover how to describe a video game so video game reviewers will write about it Understand how to align a game with the audience that wants to buy it Explore how to write press releases, handle interviews, and make a press kit Learn how crowdfunding works, both as a financing and a marketing tool Gather insider tips on how to effectively network at video game shows and conferences Gain confidence in the ways to hype a game on social media, reward fans, and handle detractorsJason Imms is a games and technology journalist who writes about games and game production for media outlets like CNET, Giant Bomb, GameSpot, IGN, PC PowerPlay, Kill Screen, and Hyper Magazine. Jason is the founder of the Tasmanian Game Development Society; he tweets about games @jasonimms and blogs about them at allegedlyinteresting.com. Show and hide more

1. Introduction
   • Welcome To The Course 00:01:08
   • About The Author 00:00:57
2. Know Your Game
   • What Are You Making? 00:01:42
   • What Makes It Interesting? 00:02:27
   • Who Is It For? 00:02:51
   • Why Are You Making It? 00:01:46
3. Spread The Word
   • Attending Events 00:04:14
   • Crowdfunding 00:04:11
   • Social Media 00:04:40
   • Marketing And Public Relations 00:03:37
4. Working With Journalists
   • Making Your Approach 00:03:51
   • How To Write A Press Release 00:04:12
   • Handling Interviews 00:05:20
   • Have A Press Kit 00:02:38
5. The Road To Release
   • Choosing Platforms And Storefronts 00:02:39
   • Seek Advice 00:04:39
   • Driving The Hype Train 00:05:45
6. Conclusion
   • Wrap Up And Thank You 00:00:35
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