Customer-Equity-Management in einem dynamischen Wettbewerbumfeld: Konzeption und Anwendung eines Customer-Equity-Wettbewerbsmodells (Innovatives Markenmanagement) (German Edition)

451 pages | German | ISBN-10: 3834912956 | ISBN-13: 9783834912954

https://www.amazon.com/dp/3834912956

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