by O'Reilly Media, Inc. | Released February 2012 | ISBN: 0636920025313

The Best of TOC New York 2012The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O'Reilly's TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you'll get a seat in the front row of every session at this groundbreaking conference.Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.Here are just a few of the sessions you'll receive in this video package:Manage:Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)You've Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab)Case Study: Experimenting with Print-to-Digital Publishing Models—Ana Vela (National Geographic Learning)Make:InDesign to EPUB: The Basics and Beyond—Anne-Marie Concepcion (Seneca Design & Training, Inc.)Using WordPress for Digital Workflows and More—Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )Margin Walking: How Annotation Technology Reinvents and Renews the Book—Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)Market:Keplers2020: Building the Community Bookstore of the 21st Century—Thad McIlroy (TheFutureofPublishing.com), Praveen Madan (Keplers2020, Booksmith)Creating A Strong Youth Media Brand—Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)Consumer Attitudes toward E-Book Reading—Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker) Show and hide more Publisher resources View/Submit Errata

1. Monday
   • Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 1 00:58:53
   • Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 2 00:28:24
   • Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 3 00:38:19
   • Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Part 4 00:40:04
   • HTML5 for Publishers Part 1 00:52:15
   • HTML5 for Publishers Part 2 00:33:44
   • Breaking The Page: Content Design For An Infinite Canvas Part 1 00:49:40
   • Breaking The Page: Content Design For An Infinite Canvas Part 2 00:38:17
   • InDesign to EPUB: The Basics and Beyond Part 1 00:42:56
   • InDesign to EPUB: The Basics and Beyond Part 2 00:48:23
   • InDesign to EPUB: The Basics and Beyond Part 3 00:46:05
   • InDesign to EPUB: The Basics and Beyond Part 4 00:45:07
   • Hippo In Ballet Shoes, Or Greyhound On The Track? Applying Agile Methodologies To Traditional Publishing Part 1 00:41:50
   • Hippo In Ballet Shoes, Or Greyhound On The Track? Applying Agile Methodologies To Traditional Publishing Part 2 00:45:31
   • UX Meets EBook: Usability Professionals Improve The Digital Reading Experience Part 1 00:49:23
   • UX Meets EBook: Usability Professionals Improve The Digital Reading Experience Part 2 00:41:58
   • Copyright for Startups Part 1 00:37:51
   • Copyright for Startups Part 2 00:41:31
   • Copyright for Startups Part 3 00:45:10
   • Copyright for Startups Part 4 00:42:59
   • Building Local and Global Communities around Your Brand, Business, and Properties Part 1 00:46:08
   • Building Local and Global Communities around Your Brand, Business, and Properties Part 2 00:41:34
   • How To Shoot, Edit, and Embed Video On Your Website or Ebook Part 1 00:35:58
   • How To Shoot, Edit, and Embed Video On Your Website or Ebook Part 2 00:35:00
   • Kindle eBooks from ePub: Automated or Manual Part 1 00:41:16
   • Kindle eBooks from ePub: Automated or Manual Part 2 00:45:42
   • Kindle eBooks from ePub: Automated or Manual Part 3 00:41:11
   • Kindle eBooks from ePub: Automated or Manual Part 4 00:38:10
   • Using WordPress for Digital Workflows and More Part 1 00:33:13
   • Using WordPress for Digital Workflows and More Part 2 00:39:16
   • The Changing World of Digital Rights & Publishing Agreements Part 1 00:38:08
   • The Changing World of Digital Rights & Publishing Agreements Part 2 00:36:55
   • The Future of Reading How to Make Fonts Look Great in e-Books Part 1 1:05:32
   • The Future of Reading How to Make Fonts Look Great in e-Books Part 2 00:43:27
   • The Future of Reading How to Make Fonts Look Great in e-Books Part 3 00:34:42
   • The Future of Reading How to Make Fonts Look Great in e-Books Part 4 00:21:47
   • Optimizing Your Web Site for Discovery: A Workshop Part 2 00:39:22
   • Minimum Viable (Publishing) Product Part 1 00:26:34
   • Minimum Viable (Publishing) Product Part 2 00:48:43
2. Tuesday
   • Keynote by LeVar Burton 00:15:45
   • Changing Times, Changing Readers: Let's Start With Experience 00:22:02
   • Copy Cultures 00:17:11
   • Public Library Power Patrons Are Your Best Customers: Lessons from Patron Profiles, the Library Journal /Bowker PubTrack 00:09:42
   • The Death of the Page, the Dawn of Digital 00:18:20
   • Indexing in eBooks and eContent - Adding Value 00:47:11
   • Renovating Print Assets for Digital Publishing 00:41:44
   • Enriching the Reader Experience with Digital Content: How Atria Books Connected to Readers 00:32:48
   • The Changing Face of Retail Bookselling 00:29:52
   • CONNECTING Content With Readers Worldwide 00:14:14
   • Nurturing the Conversation: The Care & Management of Reading & Writing Communities 00:38:25
   • Metadata is Not a Thing 00:34:52
   • You've Decided The Cloud Is Right For Your Organization. Now The Hard Part. 00:43:19
   • Exaggerations and Perversions 00:38:26
   • The Library Alternative 00:46:15
   • Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For? 00:43:06
   • Margin Walking: How Annotation Technology Reinvents and Renews the Book 00:40:37
   • Can We Have a Rational Discussion About Copyright? 00:47:28
   • Changing the Face of Open Commerce Identity in Publishing 00:45:09
   • Creating A Strong Youth Media Brand 00:43:03
   • Case Study: A Collaborative Approach To Digital Content Distribution 00:32:47
   • Personalized and Measurable New Opportunities for Magazine Advertising 00:40:54
   • Flash to HTML5: A Roadmap to Successful Migrations 00:32:47
   • What Sort of eBook Did You Have in Mind? 00:41:33
   • Digital Abundance and "The Game of School" 00:44:58
   • Keplers2020: Building the Community Bookstore of the 21st Century 00:39:58
   • Learning Management Systems: Friend or Foe in the New Ecology? 00:45:23
   • Best Practices Planning and Launching New Digital Products 00:35:20
   • Secrets of Selling to Higher Education - How to Successfully Sell into College and University Audiences 00:38:25
   • Strategies For Leveraging Technology To Maximise Your eBooks Sales 00:40:48
   • The Semantic Shift 00:43:41
   • Keynote by Eric Ries 00:16:08
   • Is SEO Killing America? 00:17:46
   • The Clip Report - Insights on the Future of Media 00:15:37
   • Keynote by Baratunde Thurston 00:20:40
3. Wednesday
   • Consumer Attitudes Toward E-Book Reading 00:45:58
   • How Consumers Discover Books Online 00:41:45
   • Hiring, Training, and Managing the Hybrid Publishing Employee 00:38:16
   • Scaling Content Development Through Automation 00:41:45
   • KF8 and iBooks Author: Up and Running 00:45:31
   • Real World Agile Publishing 00:45:16
   • Case Study: Experimenting with Print-to-Digital Publishing Models 00:42:42
   • Mendeley Case Study: How The World's Largest Crowdsourced Academic Database Is Changing Academic Publishing 00:46:09
   • Accessibility in a Multimedia World 00:49:14
   • Whats New Copyright? 00:38:57
   • Why Context is Everything: Monetizing Meaningful Engagement with Content 00:43:14
   • Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices 00:40:35
   • Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age 00:39:45
   • The Future of Education is Touch 00:39:25
   • Beyond "Discovery" - Understanding The True Potential Of An Insight-oriented Publishing Environment 00:43:36
   • Cracking the Nonfiction Code 00:34:58
   • Making More Of Content In Education 00:39:38
   • Tapping Into The Global Library Market In Today's Digital World For Creating A Right And Successful Strategy 00:40:52
   • 'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately 00:32:03
   • Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace 00:46:39
   • Blow Out Your eBook Revenue at Minimal Cost 00:35:01
   • Have It Your Way! 00:44:30
   • Marketing and Sales Tools for Small/Self-Publishers 00:46:11
   • Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online 00:16:25
   • Beyond The Classroom: Enhanced Content Lessons from the Education Market 00:13:18
   • Meaningful Interactivity In A Mobile World 00:15:54
   • There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet 00:17:13
   • Retooling for Faster Digital Revenue Realization 00:03:26
   • What Can Data Tell Us? 00:18:14
   • The Rise of Big C (Content): Why the Next Era Represents the Reemergence of Professional Media 00:16:56
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