by Melissa Perri | Released April 2019 | ISBN: 9781492054511

This audio book is for Product Managers of all levels (including the VP level) who understand that if companies want to remain innovative in today's market, they have to adopt a culture of learning and customer-centric practices that are focused on outcomes over outputs.This audio book provides Product Managers with a practical process and a toolbox of product management principles that can be applied to any company, big or small, and will help them produce real positive results. They will learn how to overcome product development roadblocks, the secrets to communicating and collaborating within a company structure, and how to build products that benefit both the business and the customer. Show and hide more

1. Opening Credits 00:00:17
2. Preface 00:08:09
3. Part 1: The Build Trap 00:14:01
4. Chapter 1: The Value Exchange System 00:05:06
5. Chapter 2: Constraints on the Value Exchange System 00:03:28
6. Chapter 3: Projects Versus Products Versus Services 00:04:03
7. Chapter 4: The Product-Led Organization 00:05:23
8. Chapter 5: What We Know and What We Don’t 00:03:29
9. Part 2: The Role of the Product Manager 00:04:52
10. Chapter 6: Bad Product Manager Archetypes 00:12:18
11. Chapter 7: A Great Product Manager 00:25:37
12. Chapter 8: The Product Manager Career Path 00:15:57
13. Chapter 9: Organizing Your Teams 00:12:35
14. Part 3: Strategy 00:09:18
15. Chapter 10. What Is Strategy? 00:05:14
16. Chapter 11: Strategic Gaps 00:10:59
17. Chapter 12: Creating a Good Strategic Framework 00:15:48
18. Chapter 13: Company-Level Vision and Strategic Intents 00:12:33
19. Chapter 14: Product Vision and Portfolio 00:10:39
20. Part 4: Product Management Process 00:08:19
21. Chapter 15: The Product Kata 00:06:41
22. Chapter 16: Understanding the Direction and Setting Success Metrics 00:17:22
23. Chapter 17: Problem Exploration 00:22:15
24. Chapter 18: Solution Exploration 00:30:31
25. Chapter 19: Building and Optimizing Your Solution 00:16:33
26. Part 5: The Product-Led Organization 00:09:32
27. Chapter 20: Outcome-Focused Communication 00:18:24
28. Chapter 21: Rewards and Incentives 00:05:39
29. Chapter 22: Safety and Learning 00:08:33
30. Chapter 23: Budgeting 00:04:11
31. Chapter 24: Customer Centricity 00:03:41
32. Chapter 25. Marquetly: The Product-Led Company 00:03:48
33. Afterword: Escaping the Build Trap to Become Product-Led 00:03:51
34. Appendix: Six Questions to Determine Whether a Company Is Product-Led 00:06:41
35. Closing Credits 00:00:31
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