by | Released March 2015 | ISBN: 9781771373616

In this Using Storytelling to Effectively Communicate Data training course, expert author Michael Freeman will provide you with a framework for overcoming common deficiencies in visual communication, as well as how to leverage a story structure to introduce complex graphics in ways that entice and engage your audience. This course is designed for the absolute beginner, although knowledge of basic visualization concepts is recommended.You will start by learning about the challenges in visual communication, then jump into learning about the storytelling solution. From there, Michael will teach you how to use storytelling to ensure clarity, as well as how to entice and engage audiences. This video tutorial also covers how to humanize content and personalize stories. Finally, you will learn about implementation, such as tool selection, using slide decks and Google charts, and web platforms.Once you have completed this computer based training course, you will be fully capable of organizing and presenting complex information using data visualization. Working files are included, allowing you to follow along with the author throughout the lessons. Show and hide more Publisher resources Download Example Code

1. Introduction
   • Course Overview And About The Author 00:03:56
2. Challenges In Visual Communication
   • Role Of Visual Communication 00:01:56
   • Aims Of Data Visualization 00:03:18
   • Emerging Limitations And Underlying Challenges 00:03:00
3. The Storytelling Solution
   • Why Storytelling Is A Solution 00:03:22
   • Design Story 00:08:03
   • Story Structure In Visualization 00:03:46
4. Avoiding Confusion
   • Using Storytelling To Ensure Clarity 00:02:58
   • Analyzing A Chord Diagram 00:06:06
5. Enticing And Engaging Audiences
   • Role Of Storytelling In Engagement 00:02:08
   • Hooking Your Audience 00:03:34
   • Providing Context 00:04:21
6. Humanizing Content
   • Humanizing Through Storytelling 00:03:26
   • Personalized Stories 00:05:04
7. Implementation
   • Tool Selection 00:05:15
   • Using Slide Decks And Google Charts 00:06:41
   • Tableau 00:09:41
   • Web Platforms 00:06:40
8. Conclusion
   • Wrap Up 00:06:19
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