by | Released September 2012 | ISBN: 9781771370325

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website. Show and hide more Publisher resources View/Submit Errata

1. Introduction
   • Who This Course Is For 00:04:54
   • What To Expect From This Course 00:04:41
   • About The Author 00:03:18
2. Foundation
   • How Search Engines Operate 00:02:36
   • Setting Up Google Analytics 00:03:18
   • The Buying Cycle 00:03:19
   • Myths And Misconceptions About SEO 00:04:07
   • Building An Email List 00:02:20
   • Email Marketing Strategies 00:05:43
   • Local Search Optimization 00:11:01
   • Additional Resources 00:07:17
   • Browser Plug-Ins 00:10:22
3. Research
   • Why You Need To Do Research 00:02:59
   • Understanding Search Intention 00:06:23
   • Using The Google Keyword Tool 00:06:39
   • How To Do Competitive Research 00:08:24
   • Finding Opportunities With Google Analytics 00:05:57
   • Testing Keywords With Paid Search 00:04:13
   • Searching With Advanced Search Operators 00:06:15
4. Technical SEO
   • Why You Need Technical SEO 00:05:00
   • Avoiding Duplicate Content 00:09:50
   • Building An XML Sitemap 00:08:58
   • Setting Up Your Robots.txt 00:09:53
   • Using Google Webmaster Tools - Part 1 00:14:25
   • Using Google Webmaster Tools - Part 2 00:08:52
   • When To Use The nofollow Tag 00:06:13
   • How To Handle Redirects 00:09:30
   • HTML And CSS For Search Friendly Design 00:10:31
   • Setting Up Your RSS Feed 00:07:18
   • Setting Up 404 Pages 00:06:29
   • SEO For Dynamic Content 00:12:35
5. On-Page Optimization
   • Why You Need On-Page Optimization 00:04:24
   • Creating Search Optimized Content 00:14:13
   • Writing An Effective Page Title 00:10:23
   • How To Use Headings And Subheadings 00:09:15
   • Writing Enticing META Descriptions 00:11:59
   • Using Image ALT Text 00:10:03
   • How To Use Internal Links 00:15:15
   • When And How To Link To External Sites 00:12:02
   • Blogging For SEO 00:09:53
6. Off-Page Optimization
   • Why You Need Off-Page Optimization 00:03:20
   • The Basics Of Link Building 00:07:02
   • Quality Of Links Vs. Quantity Of Links 00:11:26
   • Why Optimized Anchor Text Is Essential 00:10:30
   • Finding And Acquiring Your Competitors Links 00:11:25
   • Directory Submissions 00:11:40
   • Using Guest Posting For Links 00:12:47
   • How Social Media Affects Link Building 00:14:03
   • How To Use Online PR For Links - Part 1 00:12:22
   • How To Use Online PR For Links - Part 2 00:04:32
7. Measurement And Optimization
   • Why You Need To Track And Test 00:04:45
   • Tracking SEO With Google Analytics - Part 1 00:16:18
   • Tracking SEO With Google Analytics - Part 2 00:11:10
   • Setting Up Goals And Revenue Tracking 00:07:11
   • A/B Testing And Conversion Optimization 00:10:26
8. Paid Search
   • How Paid Search Can Help With SEO 00:07:09
   • Setting Up Your Adwords Account 00:11:59
   • Setting Your Bids And Budget 00:05:14
   • Measuring ROI 00:05:17
9. Conclusion
   • Wrap-Up 00:04:22
   • Taking Action 00:07:00
Show and hide more