There's no set recipe for building a thriving business. But there are a few general strategies and best practices that can help entrepreneurs of all stripes mitigate risk and build a compelling brand. In this course, learn some of these best practices from business leaders in many different roles, from Spanx founder Sara Blakely to astronaut Chris Hadfield. Learn how a small startup can grow on a low budget by utilizing customers as a research and marketing tool; how to keep your brand from becoming permanently trapped in a narrow niche; how to develop an approach for evaluating the objectives and aspirations of potential investors; and more.