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Marketing Tools: Digital Marketing
Marketing Tools: Digital Marketing
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.


  • Introduction
  • 1. Foundations of Digital Marketing
  • 2. Social Media Marketing
  • 3. Digital Advertising
  • 4. Content Creation and Curation
  • 5. SEO and Analytics
  • 6. Email Marketing
  • 7. Affiliate Marketing
  • Conclusion


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