by Michael Miller | Released August 2011 | ISBN: 9780132786522

More than 3 hours of video to help marketers learn how to utilize YouTube as part of their marketing plans. YouTube Marketing includes 20 online video lessons that lead marketers through the steps necessary to adopt a successful YouTube marketing plan. They learn why YouTube is important to marketers, what types of businesses use YouTube, what types of videos are most successful, and how to shoot, edit, and upload those videos. Viewers also learn how to establish their own YouTube channels, how to promote their videos, and how to track their performance. Show and hide more

1. A Brief Overview of the YouTube Site 00:07:55
2. Why YouTube Matters for Marketers 00:07:57
3. Who Markets on YouTube? 00:08:20
4. Different Ways to Use YouTube for Business 00:12:01
5. Incorporating YouTube into Your Marketing Mix 00:15:50
6. Three Approaches to YouTube Success 00:20:40
7. Understanding Audio/Video Technology 00:09:17
8. Three Approaches to Video Production 00:12:39
9. Choosing the Right Equipment 00:11:27
10. Setting Up a YouTube Shoot 00:03:26
11. Editing Your Videos 00:15:07
12. Producing an Informational Video 00:05:34
13. Producing an Educational Video 00:04:44
14. Producing an Entertaining Video 00:03:34
15. Uploading and Managing Your Videos 00:04:16
16. Managing Your YouTube Channel 00:18:08
17. Tracking Video Performance 00:17:33
18. Optimizing Your Videos for Search 00:12:28
19. Promoting Your YouTube Videos 00:10:29
20. Tips for Producing More Effective YouTube Videos 00:13:34
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