by Howard A. Rubin | Released June 2011 | ISBN: 9780132617734

In this video presentation, Howard A. Rubin uncovers the inner workings of the technology economy, demonstrating how to leverage knowledge of your own organization's technology microeconomics for maximum competitive advantage. Rubin first assesses the state of the global technology economy right now, demonstrating how the best companies have massively leveraged technology to reduce costs and widen margins through the recent economic crisis. Rubin helps decision-makers ask and answer questions such as What are the microeconomics of IT infrastructure? What happens as you scale up or down? What are the implications of cloud computing, shared services at a “mega” scale, and the growth of a massive “technology commons”? What are the microeconomics of IT labor in a global economy? What's the best way to manage tradeoffs between employees, contractors, and diverse offshoring locations? Why is the smart money in IT investment moving from infrastructure to strategic application development?He offers evidence that recognized technology leaders are consistently outperforming competitors and showing greater resilience; identifies better ways to benchmark against external data; and introduces a multidimensional technology portfolio for growing and protecting revenue, reducing and avoiding cost, and managing risk. Finally, he reviews what it all means--for IT leadership, the IT workforce, and the leaders of the business.Dr. Howard A. Rubin is a Professor Emeritus of Computer Science at Hunter College of the City University of New York, an MIT CISR Research Affiliate, a Gartner Senior Advisor, and a former Nolan Norton Research Fellow. He is the founder and CEO of Rubin Worldwide.Dr. Rubin is a pioneer in the area of technology economics and has built the world's largest database in the field consisting of business, national, and technology data. He is personally retained by many of the world's largest enterprises as a strategic advisor to provide them with continuous competitive calibration via benchmarking and to advise them on business-technology strategy and trends. His current portfolio of client companies in total generates more than $1.5T in revenue to the global economy annually and accounts for almost $100B in yearly information technology (IT) spending.Dr. Rubin has also worked directly with heads of state or their key ministers around the world in the development of national competitive technology strategies--Canada, India, the Philippines, South Africa, and in the United States with former President Clinton.Dr. Rubin possesses a Ph.D. from the City University of New York in Computer Science and Oceanography. Show and hide more

1. The Microeconomics of the Technology Economy 00:59:20
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