Oreilly - Understanding Your Customers' Minds

by Gerald Zaltman | Released June 2008 | ISBN: 32562HBRHV1183

https://www.oreilly.com/library/view/understanding-your-customers/32562HBRHV1183/

Gerald Zaltman, Harvard Business School professor. Learn how to create more effective marketing campaigns based on your customers' unconscious thoughts and feelings. Show and hide more

1. Understanding Your Customers' Minds 00:14:10
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