Oreilly - Putting a Price on Customer Loyalty

by Marco Bertini | Released July 2012 | ISBN: 32562HBR4421AV

https://www.oreilly.com/library/view/putting-a-price/32562HBR4421AV/

Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand. Show and hide more

1. Putting a Price on Customer Loyalty 00:03:15
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