Oreilly - Lessons from New Product Launches--Cell Zone to iPad

by Joan Schneider, Julie Hall | Released April 2011 | ISBN: 32562HBRHV1111

https://www.oreilly.com/library/view/lessons-from-new/32562HBRHV1111/

Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers' attention. Show and hide more

1. Lessons from New Product Launches--Cell Zone to iPad 00:11:03
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