Oreilly - How to Make Cross-Boundary Marketing Decisions
by Gardiner Morse, Aditya Joshi, Eduardo Giménez | Released June 2014 | ISBN: 32562HBRHV1030
Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez. Show and hide more
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