Oreilly - A Better Way to Measure Your Ad Campaign

by Wes Nichols | Released February 2013 | ISBN: 32562HBRHV1072

https://www.oreilly.com/library/view/a-better-way/32562HBRHV1072/

The holy grail in marketing is knowing precisely how all the moving parts of a campaign collectively drive sales. Wes Nichols explains the best way to fine-tune your cross-media spending in real-time. Show and hide more

1. A Better Way to Measure Your Ad Campaign 00:05:11
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