->
Lynda - Marketing Foundations: eCommerce - 756328
Lynda - Marketing Foundations: eCommerce
Ecommerce means customers can buy products with a click of a button. The question is, will they buy them from you or your competitors? A successful ecommerce marketing strategy will not only help you generate more sales, but also keep those customers coming back for more. In this course digital marketing consultant Sam Dey reveals the marketing tactics and tools you need to increase conversions and revenue. Discover how to build an effective ecommerce site that leverages platforms that customers already love, like Amazon and eBay. Learn how to take advantage of free traffic, and how paid traffic fits into your marketing mix. Finally discover how to optimize touchpoints throughout the marketing funnel—from email to product landing pages—to increase your conversions.


Table of Contents

  • Introduction
  • 1. How Ecommerce Works
  • 2. Niche Marketing
  • 3. Free Traffic
  • 4. Paid Traffic
  • 5. Increasing Conversions
  • Summary
  • Lynda - Marketing Foundations: eCommerce


     TO MAC USERS: If RAR password doesn't work, use this archive program: 

    RAR Expander 0.8.5 Beta 4  and extract password protected files without error.


     TO WIN USERS: If RAR password doesn't work, use this archive program: 

    Latest Winrar  and extract password protected files without error.


     Coktum   |  

    Information
    Members of Guests cannot leave comments.




    rss