->
Lynda - Managing Brand Reputation - 753914
Lynda - Managing Brand Reputation
Ongoing reputation management can take many forms. The key is to be organized, proactive, and attentive. In this course, B2C marketing expert Goldie Chan shares how to monitor and improve the reputation of your business's brand. Goldie explains the basics of reputation management and how it compares to public relations. She mentions the places where reviews from customers can be found, and discusses what you can do to help boost the ratings. She shares how to respond to customer comments, whether their feedback was positive or not. Additionally, she talks about how marketing reputation management can be handled by one person or a team of professionals.


Table of Contents

  • Introduction
  • 1. What Are the Basics of Marketing Reputation Management?
  • 2. The Good Side of Marketing Reputation Management
  • 3. The Dark Side of Marketing Reputation Management
  • Conclusion
  • Lynda - Managing Brand Reputation


     TO MAC USERS: If RAR password doesn't work, use this archive program: 

    RAR Expander 0.8.5 Beta 4  and extract password protected files without error.


     TO WIN USERS: If RAR password doesn't work, use this archive program: 

    Latest Winrar  and extract password protected files without error.


     Coktum   |  

    Information
    Members of Guests cannot leave comments.




    rss