->
Oreilly - Where to Win in Emerging Markets - 2226915398001
Oreilly - Where to Win in Emerging Markets
by Bruce Brown, Scott Anthony, Erich Joachimsthaler | Released February 2012 | ISBN: 2226915398001


As corporations witness the huge economic growth and burgeoning purchasing power in emerging markets, a huge debate is focused on where to find the most profit. Should companies target the customers at the bottom of the income pyramid, where the numbers of potential buyers are large, but price points are low? Or is there a bigger payoff in focusing on the growing middle class, where customers have a greater ability to pay and rapidly expand their buying? HBR recently spoke with three experts ‹ Bruce Brown, Chief Technology Officer of P&G, and HBR authors Scott Anthony and Erich Joachimsthaler ‹ about the opportunities that are out there, and how understanding consumer context can help companies develop products at the right price points for every market. Show and hide more
  1. Where to Win in Emerging Markets 00:59:19
  2. Show and hide more

    Oreilly - Where to Win in Emerging Markets


 TO MAC USERS: If RAR password doesn't work, use this archive program: 

RAR Expander 0.8.5 Beta 4  and extract password protected files without error.


 TO WIN USERS: If RAR password doesn't work, use this archive program: 

Latest Winrar  and extract password protected files without error.


 Coktum   |  

Information
Members of Guests cannot leave comments.




rss