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Lynda - Marketing Foundations: The Marketing Funnel - 625920
Lynda - Marketing Foundations: The Marketing Funnel
Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation by which we understand the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed.


Table of Contents

  • Introduction
  • 1. Marketing Funnel Basics
  • 2. Marketing Funnel Segments
  • 3. The Buyer's Journey
  • 4. A Marketing Sequence
  • 5. Moving Through the Funnel
  • 6. Improving Funnel Performance
  • 7. Evolving the Funnel
  • Conclusion
  • Lynda - Marketing Foundations: The Marketing Funnel


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