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Lynda - Online Marketing Foundations
Categories: Tutorials
Lynda - Online Marketing Foundations - 693114
Lynda - Online Marketing Foundations
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.


Table of Contents

  • Introduction
  • 1. Digital Marketing Strategy
  • 2. Exploring Digital Marketing
  • 3. Starting with Your Website
  • 4. Foundations of Analytics
  • 5. Search Engine Optimization
  • 6. Search and Display Marketing
  • 7. Social Media Marketing
  • 8. Video Marketing
  • 9. Email Marketing
  • 10. Content Marketing
  • 11. Mobile Marketing
  • 12. Expanding Your Digital Marketing Skills
  • 13. Influencer Marketing
  • Conclusion

    • Lynda - Online Marketing Foundations


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