Lynda - Predictive Customer Analytics

Use big data to tell your customer's story, with predictive analytics. In this course, you can learn about the customer life cycle and how predictive analytics can help improve every step of the customer journey.

https://www.lynda.com/Python-tutorials/Predictive-Customer-Analytics/573615-2.html

Table of Contents

Introduction

1. Customer Analytics Overview

2. Will You Become My Customer?

3. What Else Are You Interested In?

4. How Much Is Your Future Business Worth?

5. Are You Happy With Me?

6. Will You Leave Me?

7. Best Practices

Conclusion

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