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Lynda - Marketing Foundations: Personalization
Categories: Tutorials
Lynda - Marketing Foundations: Personalization - 622082
Lynda - Marketing Foundations: Personalization
Ever felt like a newsletter or advertisement was speaking directly to you? Using data analysis and automation, marketers have the ability to tailor messaging and product offerings to individual consumers. It's called personalization, and it can help you differentiate products and services and boost conversion rates.


Table of Contents

  • Introduction
  • 1. Understanding Marketing Personalization
  • 2. Preparing Your Personalization Infrastructure
  • 3. Identifying Personalization Opportunities
  • 4. Prioritizing Personalization Opportunities

    • Lynda - Marketing Foundations: Personalization


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