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Lynda - Marketing Foundations: Competitive Market Analysis - 614311
Lynda - Marketing Foundations: Competitive Market Analysis
By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis.


Table of Contents

  • Introduction
  • 1. The Case for Competitive Analysis
  • 2. Building Your Competitive Analysis through Research
  • 3. Competitor Strategies through Analysis
  • 4. Evaluating the Outcome of Your Competitive Analysis
  • Conclusion
  • Lynda - Marketing Foundations: Competitive Market Analysis


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