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Lynda - Marketing Foundations: Integrated Marketing Strategies - 594447
Lynda - Marketing Foundations: Integrated Marketing Strategies
The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.


Table of Contents

  • Introduction
  • 1. Why Integrated Marketing Choreography Is Critical to Your Success
  • 2. Create a Winning Brand Value Proposition
  • 3. How to Develop and Use Buyer Personas
  • 4. Brand Storytelling to Create Engaging Content
  • 5. Managing Paid, Owned, and Earned Media
  • 6. Customer Experience Management Strategy
  • 7. Build Your Brand Choreography Team
  • 8. Brand Choreography Launch
  • 9. The Best Way to Predict the Future Is to Create It
  • Conclusion
  • Lynda - Marketing Foundations: Integrated Marketing Strategies


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