Lynda - Marketing Foundations: Integrated Marketing Strategies
The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.
Table of Contents
Introduction1. Why Integrated Marketing Choreography Is Critical to Your Success2. Create a Winning Brand Value Proposition3. How to Develop and Use Buyer Personas4. Brand Storytelling to Create Engaging Content5. Managing Paid, Owned, and Earned Media6. Customer Experience Management Strategy7. Build Your Brand Choreography Team8. Brand Choreography Launch9. The Best Way to Predict the Future Is to Create ItConclusion