Categories: Tutorials
Lynda - Purpose-Driven Sales
Best-selling author and sales leadership consultant Lisa Earle McLeod has built her business by helping companies like Apple, Kimberly-Clark, and Roche build passionate, purpose-driven sales organizations. Her research has revealed that salespeople who focus on their purpose—to improve their customers' lives—rather than a metric assigned to them (quotas) actually sell more and are happier in their roles.
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