Lynda - Optimizing Marketing Emails

Your customers aren't all the same. So why take a one-size-fits-all approach to email marketing? With segmentation, personalization, and a mobile friendly design, you can optimize your marketing emails and improve engagement.

https://www.lynda.com/MailChimp-tutorials/Optimizing-Marketing-Emails/433519-2.html

Table of Contents

Introduction

1. Email Marketing Tools and Setup

2. How Email Fits into Marketing

3. Manage Your Audience

4. Build Your Persona

5. Optimize for Mobile

6. Engagement Tips

Conclusion

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