Lynda - Public Relations Foundations: Media Training

Lynda - Public Relations Foundations: Media Training

With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.

https://www.lynda.com/Business-Skills-tutorials/Media-Training/371727-2.html

Introduction

1. The Prep Work

2. What to Expect in a Media Interview

3. Commanding Your Interview Presence

4. The Media Channels: Overcoming the Challenges

Conclusion

Table of Contents

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