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Lynda - Marketing for Small Business - 385432
Lynda - Marketing for Small Business
Every small business is different. However, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team's size or budget. He explains how to identify your target market and competition, formulate your brand message, figure out the best marketing channels, identify your advertising options, and measure your results. He also provides guidance on how to decide whether to do your own marketing or hire a professional.


Table of Contents

  • Introduction
  • 1. Getting Started
  • 2. The Foundation
  • 3. Your Brand
  • 4. Marketing Channels
  • 5. Crafting Your Creative
  • 6. Advertising Opportunities
  • 7. Professional Help vs. Working Alone
  • 8. Measuring Your Results
  • Conclusion
  • Lynda - Marketing for Small Business


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