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Lynda - Public Relations Foundations (2014) - 186110
Lynda - Public Relations Foundations (2014)
The rise of social media—including blogs, social networks, micromedia, and other channels—has made effectively communicating your story and message increasingly complex. Modern public relations demands an integrated, multichannel approach in order to successfully build awareness, loyalty, engagement, and advocacy.


Table of Contents

  • Introduction
  • 1. Moving from PR and PR 2.0 to PR Expanded
  • 2. Researching Today's Consumers
  • 3. Learning the Integrated Approach to PR Planning
  • 4. Developing Relationships and Building Champions
  • 5. When Crisis Strikes
  • 6. PR Writing Today
  • 7. Finding the ROI and the Value of PR
  • Conclusion: Becoming the Modern-Day Communicator
  • Lynda - Public Relations Foundations (2014)


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