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Lynda - Planning a Web Design Portfolio: Growing Your Freelance Business - 172856
Lynda - Planning a Web Design Portfolio: Growing Your Freelance Business
A great portfolio can make the difference between landing a new client and losing a sale. In this course, you'll learn the five essential components of an outstanding portfolio, and see how to frame your projects in ways that will appeal to prospective clients. Web design entrepreneur Lauren Bacon helps web designers and other creative professionals think strategically about what projects to feature, how to frame those projects for new prospects, and how to conceptually structure a portfolio that will attract fresh clients and move your business in the right direction.


Table of Contents

  • Introduction
  • 1. Understanding Your Audience
  • 2. Gathering Relevant Experience
  • 3. Reviewing Results
  • 4. Establishing Trustworthiness
  • 5. Conveying Personality
  • 6. Demonstrating Range
  • 7. Avoiding Pitfalls
  • Conclusion
  • Lynda - Planning a Web Design Portfolio: Growing Your Freelance Business


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