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Lynda - Marketing Foundations: Market Research (2015) - 193712
Lynda - Marketing Foundations: Market Research (2015)
Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.


Table of Contents

  • Introduction
  • 1. Understanding Marketing Research
  • 2. The Marketing Research Process
  • 3. Types of Marketing Research
  • 4. Marketing Research Throughout the Product Life Cycle
  • 5. Identifying Potential Issues in Marketing
  • Conclusion
  • Lynda - Marketing Foundations: Market Research (2015)


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