Lynda - Marketing Foundations: International Marketing
Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.
https://www.lynda.com/Content-Marketing-tutorials/International-Marketing-Fundamentals/192458-2.html
Table of Contents
TO MAC USERS: If RAR password doesn't work, use this archive program:
RAR Expander 0.8.5 Beta 4 and extract password protected files without error.
TO WIN USERS: If RAR password doesn't work, use this archive program:
Latest Winrar and extract password protected files without error.
Coktum |
Related Posts
Information
Members of Guests cannot leave comments.