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Lynda - Logo Design: Techniques (2016) - 173877
Lynda - Logo Design: Techniques (2016)
Logos are a critical part of the modern visual landscape. To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how each logo works, and offers a methodical approach to creating a logo in Illustrator. This course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.


Table of Contents

  • Introduction
  • 1. What Makes a Good Logo?
  • 2. Exploring Type Variables
  • 3. Type Treatments
  • 4. Designing with Simple Shapes
  • 5. Logo Motifs
  • 6. Logo Effects
  • 7. Choosing Logo Colors
  • 8. Lines and Stripes
  • 9. Simple 3D and Shadow Effects
  • 10. Finalizing the Logo
  • Conclusion
  • Lynda - Logo Design: Techniques (2016)


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