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Lynda - Persuasive UX: The Power of Self-Image
Categories: Tutorials
Lynda - Persuasive UX: The Power of Self-Image - 162702
Lynda - Persuasive UX: The Power of Self-Image
Marketing departments often appeal to our sense of identity—who we want to be and how we want to be seen. You see the power of self-image used in advertisements for fashionable clothes, luxury cars, and the latest technology. These ads all capitalize on the same themes: aspiration, status, and self-esteem.


Table of Contents

  • Introduction
  • 1. Using Self-Image for Persuasion

    • Lynda - Persuasive UX: The Power of Self-Image


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