Lynda - Small Business Secrets
Are you thinking about starting a small business, freelancing, or turning a hobby into a full-time job? Or perhaps you're already running your own business and need some inspiration to take it to the next level. Join small business coach Dave Crenshaw for two short lessons that reveal the secrets of running a successful small business. This series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.
Table of Contents
Introduction1. Finding Your Most Valuable Customers 2. Setting Fees and Prices3. Solving Problems4. Working with Family and Friends5. Creating a Business Plan6. Starting a Hobby Business7. Discovering Your Most Valuable Service or Product8. Bootstrapping Your Business9. Creating Culture10. Getting Organized11. Marketing with Social Media12. Business Entities and Compensation13. Small Business Accounting14. Finding Your Marketing Message15. Documenting Business Systems16. Balancing Work and Life17. Increasing Sales in Your Business18. Testing Whether You Have an Idea or a Business19. Hiring Service Providers20. Hiring Employees21. Motivating Employees22. Seeking Capital23. Working With Difficult Customers24. Letting Employees Go25. Generating New Sales Leads26. Maintaining Focus as a Business Owner27. Thinking Like An Entrepreneur28. Dealing with Competition in Business29. Avoiding Blind Spots30. Creating a Customer Experience31. Networking for Small Business32. Building Accountability into your Small Business Culture33. Dealing with Business Failures34. Improving Sales Systems35. Giving Back36. Setting Goals for Small Business37. Channeling Your Motivation38. Building a Small Business Exit Strategy39. Building Customer Loyalty40. Building Employee Loyalty41. Structuring a Small Business42. Branding Your Small Business43. Dispelling Big-Business Illusions44. Understanding if Entrepreneurship Is Right for You45. Managing Remote Employees46. Crowdfunding Your Business47. Cultivating Entrepreneurial Curiosity48. Growing into a Mature Business 156584.Small.Business.Secrets.part1.LY.rar
156584.Small.Business.Secrets.part2.LY.rar