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Lynda - Strategies for Emerging Markets - 513605
Lynda - Strategies for Emerging Markets
Emerging markets are growing at two to three times the pace of developed markets, and will likely account for over half of the global GDP by 2030. Any company that seeks growth has little choice but to develop a strategy for succeeding in these key markets. In this course, Anil Gupta and Haiyan Wang—world-renowned experts in globalization and entrepreneurship—help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets.


Table of Contents

  • Introduction
  • 1. Understanding Emerging Markets
  • 2. Designing Entry Strategies
  • 3. Competing and Succeeding within the Market
  • Conclusion
  • Lynda - Strategies for Emerging Markets


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