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Lynda - Social Media Marketing: Social CRM - 514231
Lynda - Social Media Marketing: Social CRM
While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy to grow your online presence and your business.


Table of Contents

  • Introduction
  • 1. Get Started
  • 2. Develop Your Strategy
  • 3. Manage Social CRM
  • 4. Your Toolkit
  • Conclusion
  • Lynda - Social Media Marketing: Social CRM


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