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Lynda - Social Media Marketing: ROI (2017)
Categories: Tutorials
Lynda - Social Media Marketing: ROI (2017) - 504398
Lynda - Social Media Marketing: ROI (2017)
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Luan Wise covers the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.


Table of Contents

  • Introduction
  • 1. Social Media and Business Strategy
  • 2. What Is Social Media ROI?
  • 3. Social Media Metrics
  • 4. Measurement Tools
  • 5. Analyzing Social Media ROI
  • Conclusion

    • Lynda - Social Media Marketing: ROI (2017)


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