Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.