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Lynda - UX Foundations: Content Strategy - 473877
Lynda - UX Foundations: Content Strategy
What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back.


Table of Contents

  • Introduction
  • 1. Content Strategy: An Introduction
  • 2. The Content Strategy Process
  • 3. Users, Motivations, and Goals
  • 4. Analysis and Structure
  • 5. Guides, Templates, and Workflows
  • 6. Creation and Management
  • Conclusion
  • Lynda - UX Foundations: Content Strategy


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