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Lynda - Social Media Marketing: Managing Online Customer Reviews - 435444
Lynda - Social Media Marketing: Managing Online Customer Reviews
Reviews are the most trusted word-of-mouth marketing available. That is, customers tend to trust businesses with more reviews. But how do brick-and-mortar businesses get customers to give feedback online? Learn the secrets to getting positive reviews, managing customer feedback, and responding to reviews for your business. Martin Shervington walks you through the steps to increase your visibility by using customer review sites such as Google, Yelp, and Facebook. These tips will help you solidify a good reputation in both your store and online.


Table of Contents

  • Introduction
  • 1. The Review Landscape
  • 2. Understanding the Difference in Platforms
  • 3. How to Improve Customer Service First
  • 4. How to Get More Reviews
  • 5. Managing Your Reviews
  • 6. What to Do When Things Go Wrong
  • Conclusion
  • Lynda - Social Media Marketing: Managing Online Customer Reviews


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